EURAM 2005 Conference : 4–7 May 2005 : Technische Universität München, Germany
Responsible Management in an Uncertain World

Design & Innovation in the 21st Century: The Business of Responsibility

Corporate Social Responsibility (CSR) literature tends to concentrate on corporate governance issues, such as internal business structure, management style, reporting methods and investment. Consequently, it is possible to portray CSR efforts as simply “window dressing” (Hardjono and Marrewijk, 2001). Furthermore, this ‘management-centred’ approach to CSR ignores the potential for business to shape society through its design interventions—the products, environments, services and systems it creates.

Design is more than simply a form-giving activity—it is a strategic issue related to changing from existing to preferred states (Simon, 1997). Design is concerned with imagining how things can be different, and transforming strategic aspirations and desired futures into reality.

Design has a long history of addressing issues relating to social responsibility. This includes: design for the real world, ecodesign (Whiteley, 1993), inclusive design, design for all, design for disability, and more recently, eco-efficient innovation and design against crime.

The use of design to address social, environmental, economic and political issues may be termed ‘Socially Responsible Design’ (SRD). SRD interventions, whether focused on the individual or wider society, move beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values (Davey et al, 2002).

A focus on design makes CSR relevant to all businesses, not just the global players. Design innovations in the field of SRD can be ‘disruptive innovations’, capable of promoting the emergence of new industrial/business clusters, and influencing the competitiveness of established industries. It is evident that Socially Responsible Design is more than just a source of competitive advantage, but in some markets is becoming the price of entry.


The track will consider both empirical and theoretical papers, and encourages contributions exploring different business/industry sectors and countries. The track welcomes papers on the following topics:

  • Design and crime
  • Design and counter-terrorism
  • Design and social inclusion
  • Design and health
  • Design and education delivery
  • Design, democracy and government
  • Design and fair trade
  • Design and ecology
  • Eco-efficient innovation and design (e.g. fuel-cell technologies)
  • Disruptive innovation
  • Radical design
  • Design, consumerism and society
  • Design, business ethics and morality
  • The economics of responsible design and innovation
  • Design, planning & sustainability
  • Responsible design processes and methodologies
  • Global design futures

Participation is welcomed from researchers, academics, practitioners and policy-makers involved in design, innovation, management and issues of social responsibility.

Submissions to the track

A style guide providing detailed information on how to format and submit your paper is available for download from the Resources section of this site. Alternatively, these same instructions are given on the EURAM 2005 conference web site (http://www.euram2005.de). Regular full papers should be no longer than 7,000 words. 'Work in progress' papers should be no longer than 5,000 words.

  • Deadline for paper submission: 15 February 2005
  • Notification of authors: 15 March 2005
Track chairs

For further information, please email andrew@sociallyresponsibledesign.org


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